Kevin Murphy, stylist en oprichter van het merk: "We know that post-nap hair is hot, sexy and sensual with the right amount of volume and texture. I wanted a product that could transform your hair instantly into 'bedroom hair' and still be touchable and moveable. Back in the lab, we looked for weightless invisible ingredients to create BEDROOM. HAIR, because to be truly sexy, you need to be able to run your hands through your hair. I set out to solve these issues while keeping the texture and separation needed, and I am pleased to say we have it solved with BEDROOM.HAIR."
"BEDROOM.HAIR gives you the feeling of hair that has been napped in rather than slept on," zei Kevin Murphy. "Not fussy or fixed, but perfectly imperfect hair that is touchable and moves. BEDROOM.HAIR is the ultimate in sexy, refined hair."